Overview
Shady Shack, a new entrant in the sunglasses market, faced the challenge of establishing its brand identity and gaining visibility in a competitive industry.
Challenges
- Limited brand awareness.
- Low visibility among potential customers.
- Building trust in a new brand in the market.
- Low sales.
Solution
1. Awareness Campaign Across Pan India
Initiated a comprehensive awareness campaign to introduce Shady Shack to a wider audience.
2. Sales Campaign Rollout
Special promotions, discounts, and limited-time offers were strategically employed to incentivize potential customers.
3. Catalog Campaign for Maximum Sales
Introduced a catalog campaign to showcase the premium sunglasses at affordable prices. Highlighted unique features, quality, and stylish designs to attract and engage the audience. This campaign became a key driver for increasing sales.
4. Remarketing for Cart Abandonment
Recognizing the importance of retaining potential customers, implemented a remarketing campaign specifically targeting users who abandoned their carts.
Result
1. Impressive Return on Advertising Spend (ROAS)
- The ROAS (Return on Advertising Spend) experienced a significant boost, soaring from an initial value of 1 to an impressive 10. This indicated a substantial increase in revenue generated through the implemented campaigns.
2. Cost Per Click (CPC) Reduced Dramatically
- The cost per click witnessed a remarkable reduction, plummeting by 5 times its original value.
Conclusion
- Strategic awareness campaigns are crucial for new brands to establish a presence in the market.
- Catalog campaigns serve as powerful tools for visually presenting product offerings and generating maximum sales.
- Remarketing is a valuable strategy for re-engaging potential customers who abandon their carts, converting them into successful transactions.
