Overview
Gizmoz, a distinctive t-shirt and hoodie brand known for its oversized and drop-shoulder styles, aimed to boost its Return on Advertising Spend (ROAS) and increase overall purchases. However, the brand faced significant challenges, including higher returns, a low percentage of prepaid orders, and a notable issue with abandoned carts.
Challenges
- Higher Returns
- Low Prepaid Orders
- Insufficient prepaid orders affecting cash flow and overall financial health
- Abandoned Cart Issues
Solution
1. Targeted Advertising Campaign
Focused advertising efforts strategically by neglecting North East cities, where the brand experienced higher returns. This allowed for more precise targeting in regions with a higher likelihood of positive engagement and reduced return rates.
2. Encouraging Prepaid Orders
Introduced additional coupons and exclusive discounts for prepaid orders to incentivize customers to make payments in advance.
3. Streamlined One-Page Checkout
Implemented a user-friendly one-page checkout system, enabling customers to purchase products and make payments directly without going through the traditional cart and checkout process. This significantly reduced the chances of abandoned carts.
4. Catalog Campaign
Ran a comprehensive catalog campaign showcasing the entire range of Gizmoz products. This visually appealing campaign aimed to capture the attention of potential customers and drive increased sales.
Result
1. Sales Soared by 400%
- The strategic adjustments in advertising, coupled with the implementation of new incentives and a streamlined checkout process, led to an impressive 400% increase in overall sales.
2. Returns Slashed by 75%
- By targeting specific regions and implementing prepaid order incentives, Gizmoz successfully reduced return rates by a substantial 75%, contributing to improved profitability.
3. Abandoned Cart Eliminated
- The introduction of the streamlined one-page checkout resulted in a remarkable 100% reduction in abandoned carts, providing a seamless shopping experience for customers.
4. ROAS Skyrocketed by 300%
- The cumulative impact of these strategies led to a phenomenal 300% increase in the Return on Advertising Spend (ROAS), signifying the effectiveness of the implemented solutions.
